Industry Roundtable 2017

02Leadership2017

Leadership Roundtable: A group of industry leaders discuss key issues from human resources to changes in the pallet lumber and core markets to robotics and competitive challenges. This is the first article in a multi-part series.

by Staff

Leadership Roundtable:
A group of industry leaders discuss key issues from human resources to changes in the pallet lumber and core markets to robotics and competitive challenges. This is the first article in a multi-part series.

As has become a recent tradition, the Enterprise editorial staff has moderated a roundtable discussion with key industry leaders from all aspects of the pallet supply chain and turned the discussion into a series of articles for the magazine. This lively discussion covers many key trends and current issues affecting the U.S. pallet industry. It provides a great snapshot of where we are today and what lies ahead.

The discussion was moderated by Chaille Brindley, publisher of Pallet Enterprise, and it addresses key concerns from the pallet lumber market to machinery to customer expectations and much more.

A special thanks goes to those who participated in the roundtable this year. Each participant is an accomplished industry leader who has something important to say. The panel includes: Kathy Dietrich of Commercial Lumber & Pallet, Ansir Junaid of Prime Woodcraft, Bill MacCauley of John Rock Inc., Bob Swan (father) and Rob Swan (son) of Battle Lumber Co.,  Bill Hildenbrand of Pallet Express, Lindsey Shean of Valley Pallet, and Nick Wenner and Luke Wenner of Pallet Services in Minnesota.

Pallet Enterprise: If you could wave a wand and fix any machinery or equipment challenge that you face, what would it be, and why?

Bill Hildenbrand: Being a recycler mainly, I have found that automation can fix problems, but it also creates new ones for us. It hasn’t been a cure-all. We have two plants, and one has an automated repair line. Automation in our recycling helps save a lot of space in the building. If you have a confined space, it cuts down on forklift traffic. It can also help you maintain quality control. But it doesn’t resolve any problems that have to do with employee attendance — worker absenteeism.

From my perspective, automation has created issues and solved them. Overall, it’s been good, but it certainly is not a cure-all.

 

Lindsey Shean: Our biggest bottleneck comes at the tear-down process. In a perfect world, if there was some sort of magic cure to speed up and automate the tear-down process and to make it safer for our workers, that would be something we certainly would like to see.

 

 

 

 

Bill MacCauley: We’re pretty automated, but you can always do better. I’d like to see more robotics put in. The labor force is a constant challenge. You go from needing the labor to needing an electrical engineer to maintain the equipment. It all gets down to labor, and how do you cut labor out or use it more efficiently. I would like to see more robotics in the sawmill process. Grading and culling lumber is a challenge, but how do you do it with machines?

 

 

 

Pallet Enterprise: How has your mixture of lumber types and dimension changed over the past few years? For example, are you using more softwood compared to hardwood? Are you using more cut stock or cants? What about recycled lumber? For pallet recyclers, have your core sources or supplies changed much? Why? How have raw materials and supplies changed lately, and where do you see them headed?

Kathleen Dietrich: We’re kind of waiting for the dust to settle with the countervailing duties on Canadian softwood lumber. We’re in a very foreign area right now. We haven’t had to deal with it in a long time. We’re in a wait-and-see mode. We buy cut stock and dimension lumber. Like everybody else, we have to fly by the seat of our pants and see what makes sense cost-wise. Price increases are really tough for us and our customers to swallow.

Lumber prices have risen 45% since last fall. When you have a customer and need to raise your price 25 cents, that’s one thing. When you have to raise it $2-3, it sends everyone scrambling. We have to wait and see what happens.

 

 

Lindsey Shean: The one thing that’s going to happen…I think we’re going to see a lot of customers go to a low-grade pallet…an expendable pallet if that’s an option for them.

We’re sort of in a different position right now. We’re not hurting for recycled pallets, but the impact of softwood pricing is going to drive more people to recycled pallets. We’ve already seen it happen with two larger customers. They loved the new pallet we were supplying, but they’re back on recycled because they don’t want to absorb the price increase for softwood. Some people may move to rental pallets; it’s a scary place to be in. There are so many unknowns.

Ansir Junaid: Our company is also  involved in commodities, such as handling and recycling corrugated and shrink wrap. A notable change we see is that when consumers order merchandise online, they take the packaging and throw it away—instead of going back to the distribution center. It becomes consumer scrap. This may create a supply/demand issue.

We have seen approximately 100,000 storefronts dissipate due to growth of e-commerce in the last six months, and the need for pallets may go down. If you don’t have a store, the pallet will stay in the DC, and it will impact our supply chain in the long term. On the other hand Amazon is working to build another 25 to 30 distribution centers. In the short term, there will be significant growth. Even online retailers need a supply chain, and an infrastructure.

Bill MacCauley: No one likes the kiln-dried softwood increases. It’s driving people to look back at hardwood. From what I see, we’re making more and more knock-off 48×40 pallets because the quality of the cores is so low. So there’s more demand for one-way, 48×40 pallets.

Bill Hildenbrand: We’ve been working for Amazon for four years. Initially they were much more of a buyer. Ansir Junaid mentioned some of the dynamics taking place. Amazon has gotten to be more of a pallet producer, and they’re buying less. That’s tens of millions of pallets nationwide.

As Bill MacCauley said, the pool is terrible. The pallets going into the pool are inferior. This whole quality issue will continue to go on and on. Ultimately, what worries us the most is the big guns who are our clients, they are going to be driven by cost, and the total lack of cost and the availability of a rental system.

Rob Swan: Over the past few years, we have seen many of our customers reduce dimensions to save costs. We are still a majority hardwood sawmill, and most of our pallets are made of hardwood, but we have been utilizing more green southern yellow pine due to cheaper prices and easier availability. This has helped us lower costs and meet demand for our customers when hardwood was scarce.

Our customers are very price sensitive, so we do everything we can do to reduce costs. The Pallet Design System™ has been a great asset for us because it allows us to show customers ways to reduce costs without harming the integrity of the pallet.

 

 

Luke Wenner: We are using more kiln-dried softwood now than a few years ago. The main reason being customers need dried wood versus green material. Mold and moisture are becoming more and more of an issue for many of our customers, so the dried pine has proven to be the best option for most. Currently, with the high cost of kiln-dried and heat-treated lumber, some customers may switch to partial hardwood or all hardwood construction.

Pallet Enterprise: How many of you would say you’ve seen a significant move to rental pallets in the last year or two? Has that stabilized or do you have more customers looking into it?

Ansir Junaid: Many of our customers are shifting toward a pooled pallet—six customers in the last year switched to pooling companies. There is competitive pricing between CHEP and PECO—it is starting to compete again with prices for recycled pallets. Customers may prefer a rental pallet when it’s affordable and if recycled pallets have quality issues. Since new pallet manufacturing is stagnant, it affects the quality of recycled pallets.

Lindsey Shean: In the last two years, we saw two larger customers move, one from a new GMA and the other using a recycled pallet. Both customers went to rental pallets.

Pallet Enterprise: When customers move to rental pallets, what are the key drivers?

Lindsey Shean: For one customer, pricing was an issue. Another customer that used recycled pallets, their driver was more of a quality issue. It was all a material handling thing. Price and quality — both reasons came into play.

Pallet Enterprise: Almost everyone reports having problems finding good workers. What are you doing to address this problem? Is it working? Have you discovered any ways to improve performance of personnel or employee retention?

Bill Hildenbrand: We have found everywhere there is an epidemic of drug use. It’s worse than ever. We are trying everything in our power to eliminate people with a drug problem from coming into our facility. That’s become a massive problem. And trying to help people who become addicted or relapse…It’s an issue for hiring and retention.

Kathleen Dietrich: We’re early into an incentive bonus program. If someone refers a person for employing, they get an incentive bonus after the person has worked a certain number of days, and the new employee gets a bonus. We’ve seen a little uptick in hiring good people since then.

Ansir Junaid: We continuously strive to create an ideal work setting to have a better facility, superior forklifts, safer practices, and foster gratitude within the workplace. If employees feel like they work in a safe and clean environment, coupled with high spirits, it fosters retention. We benefit tremendously when our facilities are more safe and presentable.

Rob Swan: One of the many things we are doing to try to combat this issue is offering our employees more incentives. We started with an attendance-based system that allows the employee to gain extra vacation days for perfect attendance. This is a new system that we have just implemented, but it seems to be working so far. We also pay our machine operators on a production-based bonus system that gives them incentive and motivation to build more pallets.

Nick Wenner: We have made wage adjustments upwards, mainly in our plant personnel to compete with other employers (particularly manufacturers) for what seems to be a shrinking labor pool. We are also trying to more actively engage our employees wherever we can to try to make working here more than just a paycheck.

We all face many significant challenges in our lives, and coming to the realization that not everyone has positive resources for seeking wise counsel or support in a time of need is something we are trying to be more cognizant of. For some their place of work may be one of the few stable things in their life. We are looking for ways to build on that.

We are rolling out a chaplain program to offer resources to our employees in times of need and allow time for relationships to be formed. We’re also trying to be more intentional about celebrating successes, recognizing individuals and groups within the company and in general… just trying to show our people that they are loved and valued by our company and by our God.

Priority Pallet Makes Quality and Performance Job Number One

Screen Shot 2017 02 06 at 1.21.28 PM

Priority Pallet

Major California pallet company sets high standard for quality, environmental certification and fire safety. Unique for the West Coast, it cuts own logs on a Baker saw line.

True Green Lumber: Priority is certified by SFI for procuring logs and lumber sourced from sustainable sources. One of the few pallet companies carrying this certification, it gives Priority a competitive advantage fro Fortune 500 customers.

Ray Gutierrez Sr.’s commitment to quality is evident as soon as you see his company’s property from the highway. Stacks of neatly organized pallets with everything in its place stands as a stark contrast to what you might find at many other facilities. This commitment to proper execution has allowed the company to attract major corporate clients, recognition as one of the few companies in the country with Sustainable Forestry Initiative (SFI) certification for its lumber, and a strong safety record that others hope to emulate.

Ray Sr. owns both Commercial Lumber & Pallet Co. (CL) and Priority Pallet (Priority), making his operations one of the largest pallet companies in the country. The Priority facility in Beaumont, California sits on 15 acres and looks more like a distribution center from the outside than a typical pallet plant. The facility services high volume customers. CLP and Priority are known more as pallet manufacturers, but they do a small amount of recycling for select customers. The Priority facility is one of the few places in California where a pallet company processes raw logs and turns them into pallet lumber. It installed a Baker saw line several years ago to process bug kill and other salvage logs.

This Baker line was designed to handle a wide variety of materials including low quality salvage logs. Today, it processes higher value logs than in the past. It can also process lumber or cants.

Western pallet companies typically buy precut and random length softwoods from suppliers in Northern California, the Pacific Northwest, and western Canada. Priority secured a $1.3 million grant from the U.S. Forest Service partnering with the Riverside County Economic Development Agency to turn harvested infested timber and turn it into pallet stock. The goal was to have somewhere to take all the diseased timber in nearby forests. Prior to the Priority project, the federal government had been paying to have infested material removed and ground into wood fiber. In addition to material from the national forest, Priority Pallet has access to private land timber.

Ray Gutierrez Jr., vice president of Priority, explained that Clyde Reed of Baker Products had encouraged them to put in a system that could be flexible, and capable of processing logs or cants. And it has paid off well giving the company the flexibility it needs to respond to the market.
Ray Sr. laughed, “We had to learn how to be in the sawmill business.” When his company first started the sawmill there was a lot more downfall than they wanted. Part of it was due to the condition of the logs. But over time, the line has become quite efficient. Ray Sr. commented, “Baker makes good heavy duty equipment that has worked well regardless of what we throw at it. And there is minimal downtime due to maintenance.”

Another major differentiating factor for Priority is its focus on order and cleanliness. Kathleen Dietrich, vice president of Priority, said that Riverside County fire officials were so impressed with what Priority has done from a fire prevention and preparation stand point that they are considering using this facility as a model for others to follow.

Most pallet companies in the West buy primarily precut and RL material. This sawmill makes Priority unique in its ability to process lumber from many different sources.

Priority’s sister company was just the victim of an arson attack. And several strategies deployed at both sites was helpful in mitigating possible damage. Dietrich explained that surveillance footage showed a person walking down the side of the property with two cans of something and this was used to start the fire at the CLP facility. She declared, “This is not an accident, somebody is deliberately setting these fires.” (See the article on page 46 about pallet arson in California).

Priority received a federal grant to process salvage logs from federal land. This has positioned Priority to be able to respond to changing lumber markets. Today it processes both lumber and logs from private land.

Dietrich outlines several steps that have helped improve the fire safety of their facilities. She pointed to the placement of fire hydrants throughout the facility making it easier for fire fighters to get water to the scene. Also, they stagger piles of pallet stacks with piles of lumber. Since lumber is harder to get going than pallets, this provides a fire break of sorts. Also, pallet stacks are kept away from the fence and are aligned with large aisleways to provide space that can slow the spread of a fire. The height of pallet stacks are limited to 20 feet high. The company also has lights placed in strategic areas to help eliminate dark areas where people can hide. And Priority employs guards to patrol the facility both during and after hours. Guards at the CLP facility were responsible for noticing the fire as it first began and calling for help almost immediately. This quick response time certainly kept the CLP fire from being a lot worse.

The company has an active fire management plan in place to check fire extinguishers annually. Also, the entire sawdust collection system is monitored and sprinkled. The moment the system detects any spark, an alert is sent. All of these precautions add costs to the bottom line.

Reducing clutter and good housekeeping practices go a long way to reducing fire loads. Ray Sr. added, “Anybody can do good housekeeping. It is a matter of your priorities.”

Lumber Processing

Quick changeover between designs and efficient production are two key reasons why Priority chose this machine

Priority’s sawmill is versatile to handle logs, cants or precut boards. The process starts with a Baker Super Streak Sawmill, operated by one person.

The Baker Blue Streak is Baker’s most common mill. In the Baker Super Streak, the sawyer controls every aspect of the mill from a control console using joy sticks and a few foot pedals while seated in a comfortable climate controlled booth.

This unique mill system has been designed for Priority Pallet to cut a log into flitches, not boards. The Baker mill cuts a log down into 3-1/2″ thick flitches, starting with a narrow flitch from the first cut and working toward wider flitches as you go further and deeper into each log and then ending with a narrow flitch on the final cut. These flitch sections travel on a roll case that feeds a circular gang edger with five 14″ diameter circular saw blades which has spacers set at 5-1/2″. Thus, the circular gang edger creates 3-1/2″x5-1/2″ cants.

The edging strips will travel via a belted pan waste conveyor to a vibrating conveyor feeding the West Salem Machinery 3232BH hog. Hogged edging strips and wood fiber residue is used for soil amendment products, sold to nurseries as bagged product for fertilizer, flower planting, etc.

Stacks of pallets are separated by lumber to provide a fire break to slow down the spread of fire. This approach works well since lumber is harder to ignite than pallet stacks.

Cants from the gang edger are cut into shorter lengths on a six-head Baker circular saw multi-head trim saw. Next a Baker six-head band resaw with 20 hp motors resaws each cant into the desired cut stock dimensions. A Baker M6 Deduster removes the remaining sawdust from the cut stock, which transfers onto a Baker off-stacking conveyor. Baker stacking racks and two-yard dumpsters are simple but important parts of the system to handle finished lumber and lumber scraps. Baker also designed the complete waste removal system for the entire system. It will handle end trim blocks and shim cuts or any materials determined to be waste.

Today, 80% of what Priority processes is raw logs compared to 20% random width material. The company buys mainly sugar pine and ponderosa pine. It does not cut any grade at the mill. Thus, some customers get some very nice, almost furniture grade material.

Dietrich commented, “We are not usually the cheapest, but we strive to offer the best service.”

This machine can produce both block and stringer pallets. Today it hums along producing one set design for a major Priority customer

Both CLP and Priority are certified by SFI, which makes it unique in the marketplace. SFI certification guarantees that lumber and logs are procured from companies that are following laws and harvesting timber in a sustainable manner.

Dietrich said, “SFI certification sets us apart. Our sales team has used this certification because major Fortune 500 companies want to work with companies who are green.”

Getting certified is no easy task. It requires a ton of paperwork to show where you source your material. Certification is good for five years, and annual audits are conducted to ensure compliance.

Dietrich explained some of the administrative effort involved. The companies maintain vendor certification numbers on file and tracks every lumber purchase. They both conduct internal audits. An accurate paper trail is required from an initial order of lumber through to receiving and payment.

The SFI process includes an assessment of any raw materials from outside of North America to avoid such issues as illegal logging operations. Dietrich volunteered that the record keeping required is not that easy initially but maintaining it is much easier to do.

 

Priority uses lights, security guards and other safety procedures to help mitigate security and arson concerns.

The Right Building Serves as a Strong Foundation

 

The Beaumont facility was bought in 1999 from Square D, a manufacturer of electrical equipment. Ray Sr. recalled that it was the first time he had ever been interviewed by a seller to see if it would sell the property to him. He said that Square D wouldn’t sell the property to just anyone. The company had a strong commitment to the environment and wanted to make sure that the new owner shared these values.

Ray Sr. said, “We were the only company that Square D prequalified to bid on the property, and the company’s leadership was very helpful in our transitioning to this property.”

The buildings and layout had to be optimized for pallet production and a sawmill. Ray Sr. said, “In 1999, we didn’t know what we were going to do with so much land. Today, we have had to lease more to keep up with demand.”

Ray Sr. laughing recalled, “We never intended on having a sawmill or doing a lot of different things here that happened.” But he added that they always found a way to use every piece of land.

The CHEP service center work is conducted by hand at manual inspection and repair tables. Odd-sized and large pallets are produced by hand using pneumatic tools. Priority also uses automated nailing lines for higher volume orders. It has a Viking Turbo 505 and a GBN Excalibur nailing line. Priority bought the GBN for making block pallets for CHEP. Not it is primarily used to make one set pallet for a very large customer.

Ray Jr. said that they also really like the Viking Turbo 505 too. Its biggest advantage is a fast changeover between pallet designs. Ray Jr. added, “Both the Viking and GBN are reliable machines that have done well for us.”

Priority also produces heat treated pallets and is just about to install a Sii dry kiln that will doubles its capacity. The goal is to treat 2,400 pallets in three hours or less.

Good People Make the Difference

Ray Sr. who worked his way up the ladder to buy the company appreciates the dedication of his workforce. “My employees have everything that I have from health care coverage including dental to retirement and vacation time,” stated Ray Sr. Although the Priority facility is not a union shop, the workers there have all the same benefits as those at the CLP plant where it is unionized.

Ray Sr. said, “We have had 25 or so people retire from our combined companies through the years.” He believes in hiring good people and rewarding them for their efforts.

One of the most important things that Ray Sr. said he realized early in his management was that he couldn’t do everything. And he needed good people who were released to make smart decisions.

Pointing at Dietrich, he said she came to the company right out of high school. She is a partner at Priority and a key leader and manager at CLC. And she has also been an industry leader serving as the president of the Western Pallet Association twice. Dietrich laughingly said, “I was supposed to be a high school guidance counselor. I guess on some days, I kind of am. I fell in love with the industry at 19.”

“The only big difference between us and other pallet companies is our people. When you treat them right, people listen and pay attention,” declared Ray Sr.

Priority Pallet Makes Quality and Performance Job Number One

02PriorityPallet

By Chaille Brindley

Major California pallet company sets high standard for quality, environmental certification and fire safety. Unique for the West Coast, it cuts own logs on a Baker saw line.

Ray Gutierrez Sr.’s commitment to quality is evident as soon as you see his company’s property from the highway. Stacks of neatly organized pallets with everything in its place stands as a stark contrast to what you might find at many other facilities. This commitment to proper execution has allowed the company to attract major corporate clients, recognition as one of the few companies in the country with Sustainable Forestry Initiative (SFI) certification for its lumber, and a strong safety record that others hope to emulate.

Ray Sr. owns both Commercial Lumber & Pallet Co. (CL) and Priority Pallet (Priority), making his operations one of the largest pallet companies in the country. The Priority facility in Beaumont, California sits on 15 acres and looks more like a distribution center from the outside than a typical pallet plant. The facility services high volume customers. CLP and Priority are known more as pallet manufacturers, but they do a small amount of recycling for select customers. The Priority facility is one of the few places in California where a pallet company processes raw logs and turns them into pallet lumber. It installed a Baker saw line several years ago to process bug kill and other salvage logs.

Western pallet companies typically buy precut and random length softwoods from suppliers in Northern California, the Pacific Northwest, and western Canada. Priority secured a $1.3 million grant from the U.S. Forest Service partnering with the Riverside County Economic Development Agency to turn harvested infested timber and turn it into pallet stock. The goal was to have somewhere to take all the diseased timber in nearby forests. Prior to the Priority project, the federal government had been paying to have infested material removed and ground into wood fiber. In addition to material from the national forest, Priority Pallet has access to private land timber.

Ray Gutierrez Jr., vice president of Priority, explained that Clyde Reed of Baker Products had encouraged them to put in a system that could be flexible, and capable of processing logs or cants. And it has paid off well giving the company the flexibility it needs to respond to the market.

Ray Sr. laughed, “We had to learn how to be in the sawmill business.” When his company first started the sawmill there was a lot more downfall than they wanted. Part of it was due to the condition of the logs. But over time, the line has become quite efficient. Ray Sr. commented, “Baker makes good heavy duty equipment that has worked well regardless of what we throw at it. And there is minimal downtime due to maintenance.”

Another major differentiating factor for Priority is its focus on order and cleanliness. Kathleen Dietrich, vice president of Priority, said that Riverside County fire officials were so impressed with what Priority has done from a fire prevention and preparation stand point that they are considering using this facility as a model for others to follow.

Priority’s sister company was just the victim of an arson attack. And several strategies deployed at both sites was helpful in mitigating possible damage. Dietrich explained that surveillance footage showed a person walking down the side of the property with two cans of something and this was used to start the fire at the CLP facility. She declared, “This is not an accident, somebody is deliberately setting these fires.” (See the article on page 46 about pallet arson in California).

Dietrich outlines several steps that have helped improve the fire safety of their facilities. She pointed to the placement of fire hydrants throughout the facility making it easier for fire fighters to get water to the scene. Also, they stagger piles of pallet stacks with piles of lumber. Since lumber is harder to get going than pallets, this provides a fire break of sorts. Also, pallet stacks are kept away from the fence and are aligned with large aisleways to provide space that can slow the spread of a fire. The height of pallet stacks are limited to 20 feet high. The company also has lights placed in strategic areas to help eliminate dark areas where people can hide. And Priority employs guards to patrol the facility both during and after hours. Guards at the CLP facility were responsible for noticing the fire as it first began and calling for help almost immediately. This quick response time certainly kept the CLP fire from being a lot worse.

The company has an active fire management plan in place to check fire extinguishers annually. Also, the entire sawdust collection system is monitored and sprinkled. The moment the system detects any spark, an alert is sent. All of these precautions add costs to the bottom line.

Reducing clutter and good housekeeping practices go a long way to reducing fire loads. Ray Sr. added, “Anybody can do good housekeeping. It is a matter of your priorities.”

Lumber Processing

Priority’s sawmill is versatile to handle logs, cants or precut boards. The process starts with a Baker Super Streak Sawmill, operated by one person.

The Baker Blue Streak is Baker’s most common mill. In the Baker Super Streak, the sawyer controls every aspect of the mill from a control console using joy sticks and a few foot pedals while seated in a comfortable climate controlled booth.

This unique mill system has been designed for Priority Pallet to cut a log into flitches, not boards. The Baker mill cuts a log down into 3-1/2″ thick flitches, starting with a narrow flitch from the first cut and working toward wider flitches as you go further and deeper into each log and then ending with a narrow flitch on the final cut. These flitch sections travel on a roll case that feeds a circular gang edger with five 14″ diameter circular saw blades which has spacers set at 5-1/2″. Thus, the circular gang edger creates 3-1/2″x5-1/2″ cants.

The edging strips will travel via a belted pan waste conveyor to a vibrating conveyor feeding the West Salem Machinery 3232BH hog. Hogged edging strips and wood fiber residue is used for soil amendment products, sold to nurseries as bagged product for fertilizer, flower planting, etc.

Cants from the gang edger are cut into shorter lengths on a six-head Baker circular saw multi-head trim saw. Next a Baker six-head band resaw with 20 hp motors resaws each cant into the desired cut stock dimensions. A Baker M6 Deduster removes the remaining sawdust from the cut stock, which transfers onto a Baker off-stacking conveyor. Baker stacking racks and two-yard dumpsters are simple but important parts of the system to handle finished lumber and lumber scraps. Baker also designed the complete waste removal system for the entire system. It will handle end trim blocks and shim cuts or any materials determined to be waste.

Today, 80% of what Priority processes is raw logs compared to 20% random width material. The company buys mainly sugar pine and ponderosa pine. It does not cut any grade at the mill. Thus, some customers get some very nice, almost furniture grade material.

Dietrich commented, “We are not usually the cheapest, but we strive to offer the best service.”

Both CLP and Priority are certified by SFI, which makes it unique in the marketplace. SFI certification guarantees that lumber and logs are procured from companies that are following laws and harvesting timber in a sustainable manner.

Dietrich said, “SFI certification sets us apart. Our sales team has used this certification because major Fortune 500 companies want to work with companies who are green.”

Getting certified is no easy task. It requires a ton of paperwork to show where you source your material. Certification is good for five years, and annual audits are conducted to ensure compliance.

Dietrich explained some of the administrative effort involved. The companies maintain vendor certification numbers on file and tracks every lumber purchase. They both conduct internal audits. An accurate paper trail is required from an initial order of lumber through to receiving and payment.

The SFI process includes an assessment of any raw materials from outside of North America to avoid such issues as illegal logging operations. Dietrich volunteered that the record keeping required is not that easy initially but maintaining it is much easier to do.

The Right Building Serves as a Strong Foundation

The Beaumont facility was bought in 1999 from Square D, a manufacturer of electrical equipment. Ray Sr. recalled that it was the first time he had ever been interviewed by a seller to see if it would sell the property to him. He said that Square D wouldn’t sell the property to just anyone. The company had a strong commitment to the environment and wanted to make sure that the new owner shared these values.

Ray Sr. said, “We were the only company that Square D prequalified to bid on the property, and the company’s leadership was very helpful in our transitioning to this property.”

The buildings and layout had to be optimized for pallet production and a sawmill. Ray Sr. said, “In 1999, we didn’t know what we were going to do with so much land. Today, we have had to lease more to keep up with demand.”

Ray Sr. laughing recalled, “We never intended on having a sawmill or doing a lot of different things here that happened.” But he added that they always found a way to use every piece of land.

The CHEP service center work is conducted by hand at manual inspection and repair tables. Odd-sized and large pallets are produced by hand using pneumatic tools. Priority also uses automated nailing lines for higher volume orders. It has a Viking Turbo 505 and a GBN Excalibur nailing line. Priority bought the GBN for making block pallets for CHEP. Not it is primarily used to make one set pallet for a very large customer.

Ray Jr. said that they also really like the Viking Turbo 505 too. Its biggest advantage is a fast changeover between pallet designs. Ray Jr. added, “Both the Viking and GBN are reliable machines that have done well for us.”

Priority also produces heat treated pallets and is just about to install a Sii dry kiln that will doubles its capacity. The goal is to treat 2,400 pallets in three hours or less.

Good People Make the Difference

Ray Sr. who worked his way up the ladder to buy the company appreciates the dedication of his workforce. “My employees have everything that I have from health care coverage including dental to retirement and vacation time,” stated Ray Sr. Although the Priority facility is not a union shop, the workers there have all the same benefits as those at the CLP plant where it is unionized.

Ray Sr. said, “We have had 25 or so people retire from our combined companies through the years.” He believes in hiring good people and rewarding them for their efforts.

One of the most important things that Ray Sr. said he realized early in his management was that he couldn’t do everything. And he needed good people who were released to make smart decisions.

Pointing at Dietrich, he said she came to the company right out of high school. She is a partner at Priority and a key leader and manager at CLC. And she has also been an industry leader serving as the president of the Western Pallet Association twice. Dietrich laughingly said, “I was supposed to be a high school guidance counselor. I guess on some days, I kind of am. I fell in love with the industry at 19.”

“The only big difference between us and other pallet companies is our people. When you treat them right, people listen and pay attention,” declared Ray Sr.

January WPA Meeting Roundup

WPA Meeting Roundup

By Chaille Brindley

A large group of pallet and lumber industry members gathered in Palm Desert, California for the annual Western Pallet Association meeting. Literally, one of the hot topics at the meeting was the current problems in California with suspicious pallet fires. Arson is suspected to be the cause in many instances. Commercial Lumber & Pallet (CLP) was recently a victim, and Kathleen Dietrich, the WPA president, spoke about her experience at CLP. She said that the situation could have been much worse. But fire safety procedures and a rapid response from the fire department made all of the difference.

None of CLP’s buildings were damaged in the incident. One of the reasons is that CLP has started putting stacks of lumber between stacks of pallets. This forms a fire break of sorts because lumber takes longer to get going than pallets do. Also, the company has created significant spacing between pallet stacks and structures.

A security guard spotted the arsonist and quickly called fire authorities to respond. Lighting around the perimeter, security cameras and security guards are all steps that companies in California are taking after a rash of suspicious fires over the last few years.

Other problems facing pallet companies in California are recent incidents of fraudulent orders and thieves steeling trailers full of pallets. In a few cases, security guards were overpowered and tied up because the assailants had fire arms. Security has become a major consideration for many pallet companies in California.

Another issue being discussed at the meeting was the impact of rising softwood lumber
prices. The main driver is speculation over what will happen if duties are placed on Canadian lumber sometime later this year. Several panelists agreed that the market seems to be trending upward. Other lumber brokers said in private that the big gains may have already happened until anything new breaks with the softwood lumber dispute or increases in Asian purchases. The general thought is that prices are likely to go up depending on what happens with duties.

Canadian and some U.S. industry leaders have raised concerns with U.S. officials about how previous NAFTA exempted categories could disrupt markets that are not central to the softwood dispute. Now, everyone is in a waiting game to see what will happen. U.S. officials could decide to exclude pallet kits, stringers and other previously NAFTA exempted items. If companies have the ability to do so, they may want to consider building some extra inventory to be able to withstand whatever the outcome is on Canadian duties, which could range anywhere from 20-50%.

Patrick Atagi of the National Wooden Pallet & Container Association (NWPCA) spoke on efforts by the associations to fight corrugated pallet initiatives aimed at wooden pallets. Specifically, he pointed to success in beating a bill in Oregon aimed at giving preferential purchase authority to corrugated pallets for state procurement. The bill was sold to legislators as good for the environment, especially climate change mitigation.
You can see the latest video from Blue Ox Pallet at https://goo.gl/KetZRk.

Atagi’s primary goal was to encourage the industry to realize its power if everyone works together. He also highlighted some of the ways to use new materials from the Nature’s Packaging initiative. If you haven’t checked out the website, you need to do it and download the logos and messaging to use in your marketing. You can find more at www.naturespackaging.com.

Ashley Delgado, a lobbyist working with the NWPCA on behalf of pallet and lumber issues, spoke on the latest developments in Washington as the Trump administration prepares to take office. Her basic premise is that we should expect the unexpected with Trump. Some key positions have yet to be nominated, especially the Secretary of Agriculture who will oversee the Forest Service, the Animal Plant Health Inspection Service and other key forest related agencies.

Key areas that will impact the pallet and lumber industries are Obamacare repeal, tax reform, and regulatory roll backs. Daniel Mitchell, a senior fellow at the CATO Institute, covered the economics of minimum wage laws. He suggested that Trump is a wildcard on minimum wage even though his pick to head up the Department of Labor (Andrew Puzder) has been very solid on the issue. Trump has been all over the map on the issue from supporting a $10 per hour federal minimum wage, to no change at all to allowing the states to decide. As Mitchell commented, the states are driving the issue now. Look for continued pressure on the local level for higher wages even if the federal government does nothing.

I spoke at the convention on Moments of Change, looking at key decisions that made success possible for a number of pallet and lumber companies. The key take away is that labor challenges are continuing. You need to get good people and resource them. Smart companies also need to look at automation and machinery to reduce the labor burden. While building and moving plans are necessary in many cases, you need to expect that it will cost 10-25% more than at first expected.
And finally James Ruder of L&R Pallet and Ryan Sterns of Atlas Pallets in Nampa, Idaho shared on how they have used innovative human resources approaches to handle labor challenges. Ruder has turned to Burmese refugees to help solve his labor problem. And he has developed a whole new approach to managing his people. You can read more online at https://goo.gl/SytyaZ.
The WPA meeting continues to be a great place to network, share ideas and hear from top speakers. Due to its smaller size and the WPA’s reputation for friendliness, the WPA meeting is a desirable place to come during the winter if you want to meet other pallet people.

Congressional Fly-In Receives Rave Reviews

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NWPCA’s Congressional Fly-In this June received an extrememly positive response from those who participated in Washington DC, including a number of WPA members.

“I really enjoyed the whole experience,” stated Kathleen Dietrich,Operations Manager of Commercial Lumber and Pallet Company and Current President of the Western Pallet Association.

“I believe the collaboration with NAM (National Association of Manufacturers) really gave us an opportunity, with appointments to meet with those legislators specific to our districts and states. It was all very informative and the lobbyists from NAM really were prepared. It made for such a fun and knowledge gaining experience. The evening at the Capitol Hill Club, where we actually met congressman and senators from different states, was such an intimate setting and you really got to literally ‘hand shake” with the legislators directly, and hear their viewpoints on those matters important to our industry.”

“It was a very eye opening experience to see a small glimpse into how Capitol Hill works,” added Caroline Beach Skinner, WPA Past-President. “NAM put together a great program and  they were very accommodating to our schedules. Meeting with different senators, representatives and their staff and listening to them speak about their viewpoints gave us great insight to the struggles that go on in Capitol Hill.” She added that it was great to participate in having the industry’s concerns being heard by lawmakers, and that she found a new found appreciation for what people like Patrick Atagi and others do on a day-to-day basis.

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WPA Director Jeff Carr of Northwest Hardwoods was also enthusiastic about his experience in Washington DC. “The Fly-In was excellent as well as surprising,” he said.

“NAM and NWPCA organized the event very well. I was surprised at how many congress persons that I had access to and how much time I had with them for my own company’s concerns. We will happily attend next year’s event if the opportunity presents itself, likely with a couple company representatives, if possible.

“The NWPCA Congressional Fly-In was a great success, and the impact of having our West Coast members participate and discuss issues important to the industry was significant,” stated Patrick Atagi, Vice President of NWPCA. “It shows that our industry has depth and that it spans the entire country.”

Atagi added that many positive measurable outcomes come from these meetings. For example, Jacqueline “Jackie” Garduno from The Pallet Center Inc. was able to meet with the office of Congresswoman Torres (California 35th) and secure a commitment for a Congressional Mill tour at The Pallet Center Inc. in Riverside, California.

Mill tours not only educate Members of Congress first-hand on the issues facing the wooden pallet industry and small businesses, but help companies show they are a positive part of the community providing jobs and contributing to the local economy.

All in all, the Fly-In received high praise as a successful event.

Part of Our Story

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In 1962, Ray Gutierrez started his first year of work at Commercial Lumber Company and was hired as a yard worker pictured in the upper left corner. Now, he is our President-CEO. The collage of these pictures were all taken in 1962 and all of these employees transferred with us to City of Industry when the pallet company began in 1975.

We wanted to share these interesting pictures to display the rich history and hard work behind CLC Pallets.

Industry Thought Leaders Share Keys to a Trust-Centered Culture

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Company executives like to say they have strong corporate cultures, but does that translate into higher performance? As it turns out, yes, but only if executives say what they mean, and mean what they say.

A study by researchers from MIT, Northwestern and University of Chicago found that a firm’s performance is stronger when top managers are perceived as trustworthy and ethical. Employee perception matters because it’s easy for companies to say they have strong values, but not necessarily to follow through.

“The [trust-centered] culture is also reinforced with daily safety checks and constant back-and-forth communication between employees and management.”

-Kathleen Dietrich
Vice President & Operations Manager
Commercial Lumber & Pallet Company

You can read the entire publication HERE.

Industry Thought Leaders

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Share What’s on Their Mind, Whats on Their Desk.

The wooden packaging industry is a dynamic, evolving, and ever-changing network of businesses and business models. The only constant is change. Whenever NWPCA staff travels to visit members, they always return with interesting stories on how people originally got into the pallet business, what they do outside the pallet industry and, what they expect for business through end of 2016.

Ray Gutierrez, President/CEO, Commercial Lumber & Pallet

How are general business conditions? What do you expect through year-end?
Generally Speaking, I feel that this year will be very similar to last year, which would be great. Presently, I am anticipating upward pressure on pricing though, as lumber mills in the Pacific Northwest continue to struggle for logs.

How did you get started in the pallet business?
Commercial Lumber was established in 1941 and was heavily involved in heavy engineering and industrial grade lumber. When Governor Pat Brown came into office, he didn’t see the need for this type of infrastructure in the State of California at the time. Before things came to a significant halt, and much research was needed in the alternate industries involving wood, we decided to get involved in the pallet business. We completed that expansion in 1974, and changed our name to Commercial Lumber and Pallet Company.

What is on your desk right now? Operations? Expansion plans? Customer concerns? Opportunities?
Knudsen Cottage Cheese, Road and Track Magazine, sawmill lumber offerings and my current in-house Rail Car Report.

What do you do when you’re not at work? If you weren’t in the pallet business, what would you be doing?
I work from home. And if I wasn’t in the pallet business, I would be looking for a job!

You can read the entire publication HERE.